Three riddles. Three letters. One name.
A month before Lou was born, his parents invited family and friends to discover his name through a series of games and riddles. What could have been a simple name reveal became a memorable afternoon filled with stories, laughter and shared moments. Long before Lou arrived, a collective memory was already taking shape around him.
Turning three letters into a collective memory.
The three riddles revealing the letters L, O and U became the foundation of a triptych. Each panel would use one letter as a starting point to collect fragments of memories, anecdotes and references connected to that day.Rather than creating a portrait of Lou, who had not yet been born, the project became a portrait of the people already waiting for him. The result was an illustration that introduced not only a name, but also the stories, emotions and relationships surrounding it.
It became a distributed memory.
The triptych was designed to hang in Lou's bedroom, but its story didn't stop there. Adapted into the family's birth announcement, it found its way into the homes of friends and relatives. The original remained with Lou, while copies became small reminders of a day everyone had shared together.
